Environmental protection agency

“We expected a great video, but what we got was a work of art. This rock-star team developed a detailed project outline and schedule, conducted interviews with top federal officials in several locations, and captured visually compelling moving pictures, all the while making it look effortless. Our client was thrilled with the final product.”
— Keith Arnold, Environmental Management Support

The Need

Environmental Management Support required a video to celebrate the 20th anniversary of the U.S. Environmental Protection Agency (EPA)’s national Brownfields Program – an initiative designed to transform contaminated or blighted areas into communities that are economically, environmentally and socially vibrant. The product would need to incorporate a variety of key messages about the program’s history and current projects, and demonstrate the program’s national scope as well as its local impacts on local communities in Ohio and Massachusetts – all within a fairly tight timeline. Appaloosa Productions, my video production partner, asked me to produce.

What I Delivered

  • Managed the project from start to finish – from liaising with the client, coordinating logistics and managing budget, to coordinating production and overseeing completion of deliverables.
  • Led the client through message development and incorporated key messages into the project definition and scripting process.
  • Managed relationships with local city officials, private development firms, EPA representatives and community leaders, and managed logistics planning associated with scheduling and locating interviews and b-roll shoots.
  • Traveled with the videographer to Lowell, Mass. and Cleveland, Ohio to conduct on-site interviews and shoot b-roll. 
  • Led production tasks including writing story boards, conducting interviews, developing scripts, and working with local agencies to cull historic archived photos and other visual assets.
  • Worked closely with the video editor to assemble story boards and scripts and complete the editing process for final delivery to the client.

The EPA’s original intent was to show the video, titled, “Celebrating the 20th Anniversary of EPA’s Brownfields Program: Looking Back, Moving Forward,” at the National Brownfields Conference in Chicago in September 2015. Ultimately, the video was also posted to online social media sites and shared far and wide for all audiences to view.

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