Go Green Warehouse

The Need

The Go Green Warehouse, a new social enterprise that sold donated, used, recycled, and surplus building materials and donated the proceeds to veteran employment programs, was preparing to open the doors of its first store. Working within a very short timeframe, on a shoestring budget and with limited in-house resources, the store needed help making this happen without a hitch.

What I Delivered

  • Spearheaded and managed marketing and public relations efforts for a public launch, including all aspects of planning and project coordination, tactical implementation and vendor management.
  • Worked with a graphic design partner to create a visual brand and identity for the store; all interior store signage – including unique end-cap signs offering shoppers tips on energy- and water-saving techniques; lobby wall displays illustrating the store’s impact on veteran employment; sponsor-donor recognition walls; and the “Big Blue Wall” veteran showcase with story-telling and giant photo collages.
  • Managed development of print advertising, postcard mailers, brochures, door hangers and fliers, billboards and photography.
  • Coordinated an open house and ribbon-cutting ceremony that attracted dozens of customers, local elected officials, community partners and donors, and resulted in media coverage that helped form the building blocks of a regular customer and donor base.
  • Partnered with a creative marketing firm to develop a 120-day publicity campaign to push more donations to the warehouse, attract additional customers and generate greater in-store purchases. 

These initiatives led to a successful grand opening event and marketing launch that resulted in sales revenue that doubled the store's original goals.