Training Workshops, Toolkits and Storytelling
Provided a series of five training workshops on communication strategy, messaging and storytelling to approximately 30 grantees in Colorado's San Luis Valley. The aim was to enhance the communication skills and collaborative efforts of the community’s conservation, restoration, recreation and youth engagement organizations. Participants represented nonprofits, government agencies, water and conservation districts, and educational groups. Delivered in partnership with Volunteers for Outdoor Colorado (VOC) with a grant from the LOR Foundation.
Online Toolkit Launch
Supported the launch of a new web-based suite of products – the Stepping Up Stewardship Toolkit – to help organizations wanting to boost their volunteer outdoor stewardship efforts. Project included providing guidance and strategy around messaging, branding, toolkit templates and content development. Also developed a collection of communication-focused toolkits around strategy, messaging, storytelling, media relations, news releases and community outreach.
PR and Strategy
Delivered ongoing communication support to complement marketing initiatives around corps land, water and energy conservation projects, including messaging, storytelling, media relations, event support and news announcements, and guiding statewide corps through a strategic process for sharing the collective conservation corps story.
Produced a video celebrating the 20th anniversary of the U.S. EPA’s national Brownfields Program – an initiative designed to transform contaminated or blighted areas into communities that are economically, environmentally and socially vibrant – with a focus on local communities in Cleveland, Ohio and Lowell, Mass. plus leadership interviews in Washington DC. Produced in partnership with Appaloosa Productions.
Writing and Strategy
Developed educational outreach and programmatic materials articulating the foundation’s Strengthening Communities program area, social networks initiatives, and collaborative relationships in the areas of education, refugee resettlement, immigration and economic equality. Collaborated with and collected strategic input from grantees, community organizers, and nonprofit and philanthropic partners.
Comprehensive PR Program
Served as consulting communication director for veteran training and employment initiatives and a government home-weatherization contract, including strategic planning, messaging and positioning, storytelling campaigns, local and national media relations, bylined article programs, video production, website development and publicity events.
Developed educational information sheets, case studies and bylined articles about statewide programs focused on alternative fuels, energy project financing options and incentives, disaster recovery assistance, K-12 energy efficiency programs, energy management assistance, energy performance contracting, weatherization and agricultural pilot projects, as well as the CEO’s Real Estate Transaction Initiative.
Store Launch and PR
Spearheaded and managed marketing and public relations efforts for the launch of a new social enterprise that sold donated, used, recycled, and surplus building materials and donated the proceeds to veteran employment programs. Worked on a shoestring budget to create a brand and identity; develop all materials from store signage and displays to postcard mailers and billboards; coordinate events; and conduct media relations.
Writing and Strategy
Developed educational and media outreach materials about a U.S. Army pilot project – the Net Zero Installation Pilot Program – designed to bring the overall consumption of energy, water and waste resources on military installations down to an effective rate of zero. Project included interviewing Army representatives about project goals, implementation, success stories, challenges, lessons learned and other key input; crafting project overviews; developing communication toolkits; and developing a media relations action plan.
Comprehensive PR Program
Built a comprehensive communication program around the foundation's giving in arts and culture, healthy families, public broadcasting and civic participation, featuring a statewide storytelling campaign, messaging and strategy, media relations, bylined articles, an awards program, grantee toolkits and leadership visibility.
Reports and Grantwriting
Wrote grants, major-funder reports, program and campaign overviews, and impact testimonials about faith-based community organizing efforts around social and economic justice topics including immigration, health care, mass incarceration, gun violence, economic relief and civic engagement.
Developed award-winning international media relations campaigns to promote the availability of satellite imagery following significant natural disasters and events of global interest; bylined article campaigns about the application of satellite imagery for commercial uses; an online media room; and an international business partner PR program. Developed in partnership with PR agency colleagues.
In-house PR and Consulting
Served as in-house PR manager (and later consulted), co-leading initiatives that lent worldwide visibility to the company and its satellites launched from Vandenburg Air Force Base, including developing and managing public affairs action plans, media relations campaigns, product launch campaigns, bylined article campaigns, business partner and international reseller network support programs, a newswire service, video production, and event and conference support.