Training Workshops, Toolkits and Storytelling
Provided a series of five training workshops on communication strategy, messaging and storytelling to approximately 30 grantees in Colorado's San Luis Valley, earning attendee approval ratings of over 95%. The aim was to enhance the communication skills and collaborative efforts of the community’s conservation, restoration, recreation and youth engagement organizations. Participants represented nonprofits, government agencies, water and conservation districts, and educational groups. Delivered in partnership with Volunteers for Outdoor Colorado (VOC) with a grant from the LOR Foundation.
Online Toolkit Launch
Supported the launch of a new web-based suite of products – the Stepping Up Stewardship Toolkit – to help organizations wanting to build or enhance their volunteer outdoor stewardship efforts. Project included guiding leadership team through messaging and branding efforts, designing toolkit templates and developing content. Also developed a collection of communication-focused toolkits around strategy, messaging, storytelling, media relations, news releases and community outreach specifically around volunteer outdoor stewardship.
PR and Strategy
Delivered ongoing communication support to complement marketing initiatives around corps land, water and energy conservation projects, workforce development, and the impacts of this work on Colorado’s landscape and communities. Work has included messaging, storytelling, media relations, event support and news announcements. Also guided statewide corps through a strategic process for developing messaging and sharing the collective conservation corps story with project partners, youth/young adults, parents and legislative champions.
Produced videos for the U.S. EPA, including a video celebrating the 20th anniversary of the national Brownfields Program – an initiative designed to transform contaminated or blighted areas into communities that are economically, environmentally and socially vibrant – with a focus on local communities in Cleveland, Ohio and Lowell, Mass. plus leadership interviews in Washington DC. The video was delivered to 3,000 national conference attendees. Also produced a video about remediation of a historic mining site, and the influence of community input processes, in Idaho’s Coeur d’Alene River Basin. Produced in partnership with Appaloosa Productions.
Writing and Strategy
Developed educational outreach and programmatic materials articulating the foundation’s Strengthening Communities program area, social networks initiatives, and collaborative relationships in the areas of education, refugee resettlement, immigration and economic equality. Collaborated with and collected strategic input from grantees, community organizers, and nonprofit and philanthropic partners. Created materials for delivery to over 40 national funders and dozens of strategy meeting participants and conference attendees.
Comprehensive PR Program
Served as consulting communication director for veteran training and employment initiatives and a government home-weatherization contract with the Colorado Energy Office, including strategic planning, messaging and positioning, storytelling campaigns, local and national media relations, bylined article programs, video production, website development and publicity events. Generated press coverage in over 250 national, regional and local media outlets, authored and placed 20 bylined articles, wrote 50 testimonials, and created first-ever messaging platform for staff of 80.
Developed educational information sheets, case studies and bylined articles about statewide programs focused on alternative fuels, energy project financing options and incentives, disaster recovery assistance, K-12 energy efficiency programs, energy management assistance, energy performance contracting, weatherization and agricultural pilot projects, as well as the CEO’s Real Estate Transaction Initiative. Edited reports including the Colorado Energy Report, An Early Look at Energy Efficiency and Contributory Value, and The Impact of Photovoltaic Systems on Market Value and Marketability.
Store Launch and PR
Spearheaded and managed marketing and public relations efforts for the launch of a new social enterprise that sold donated, used, recycled, and surplus building materials and donated the proceeds to veteran employment programs. Worked on a shoestring budget to create a brand and identity; develop all materials from store signage and displays to postcard mailers and billboards; coordinate events; and conduct media relations. Initiatives led to a successful grand opening event and marketing launch that resulted in sales revenue that doubled the store's original goals.
Writing and Strategy
Developed educational and media outreach materials about a U.S. Army pilot project – the Net Zero Installation Pilot Program – designed to bring the overall consumption of energy, water and waste resources on military installations down to an effective rate of zero. Project included interviewing Army representatives about project goals, implementation, success stories, challenges, lessons learned and other key input; crafting project overviews; developing communication toolkits; and developing a media relations action plan in cooperation with NREL, the U.S. Army and the U.S. Department of Energy’s Federal Energy Management Program. Also wrote and edited web content for NREL’s High-Penetration Solar web portal, including program background and project overviews about Commonwealth Edison Company, University of California San Diego, Virginia Polytechnic Institute and State University and other partners.
Comprehensive PR Program
Over a five-year period, built a comprehensive communication program around the foundation's giving in arts and culture, healthy families, public broadcasting and civic participation, featuring a statewide storytelling campaign, messaging and strategy, media relations, bylined articles, an awards program, grantee toolkits and leadership visibility. Developed the “Advancing Equality Toolkit” to inform grantees about the Employment Nondiscrimination Act and encourage them to think strategically about ways to create a more inclusive workplace for all people; an annual holiday awards program to recognize allies in their support for advancing equality; over 30 testimonials and profiles about the impacts of the foundation’s giving; and a leadership visibility campaign that resulted in dozens of press articles, bylined article placements and award recognition from the Denver Business Journal and the Colorado Women’s Hall of Fame.
Reports and Grantwriting
Wrote grants, major-funder reports, program and campaign overviews, and impact testimonials about faith-based community organizing efforts around social and economic justice topics including immigration, health care, mass incarceration, gun violence, economic relief and civic engagement.
Led agency teams that earned three Gold Pick awards from the Public Relations Society of America for developing: 1) an international media relations campaign to promote the availability of satellite imagery following natural disasters and events of significant global news interest; 2) a bylined article program about the application of satellite imagery for commercial uses; and 3) an online media room. This work increased monthly first-time visits to the web-based media room by 273% in 6 months, increased press room visitors by 40 times and earned 500 media placements in a single week, and grew electronic newswire service media memberships by 6 times in 1 month. Also produced 20 case studies about the commercial application of satellite imagery for environmental and habitat monitoring, disaster recovery, forestry inventorying, mapping and other uses, and created public relations guidelines and a support package for an international network of 175 partners and resellers.
In-house PR and Consulting
Served as in-house PR manager (and later consulted), co-leading initiatives that lent worldwide visibility to the company and its satellites launched from Vandenburg Air Force Base. Co-developed and managed a public affairs action plan with detailed event logistics, media relations outreach and crisis communication plans associated with two satellite launches. Led campaigns that generated $4 million dollars’ worth of worldwide media coverage surrounding the launch of the world's first commercial high-resolution imaging satellite, generated more than $11.1 million in publicity value and more than 70 million media impressions in five months with a single media campaign, and earned a Silver Anvil Award for “Outstanding Public Relations.” Developed in-house electronic newswire service for media, growing it by 30%. Managed product launch campaigns, bylined article campaigns, business partner and international reseller network support programs, video production, and event and conference support.