Space Imaging & DigitalGlobe
[Note: Space Imaging and DigitalGlobe weren’t clients of Highland Communication Works, but my work in this industry spanned 11 years, and I would be remiss not to include it in this list of highlighted projects!]
In early 1995 Space Imaging, which had operated as a remote sensing program within Lockheed Martin Missiles & Space in Sunnyvale, California, was getting ready to spin off as its own entity and relocate to Colorado. Its aim was to launch the world’s first high-resolution commercial imaging satellite. In assembling its Colorado team, Space Imaging hired me in a corporate marketing and communication role. I spent five years at the company and co-led initiatives that lent worldwide visibility to the company and its satellites, IKONOS I and II, launched from Vandenburg Air Force Base in 1999.
What I Delivered
- Developed public affairs action plans outlining detailed event logistics, media relations outreach and crisis communication plans.
- Managed media relations campaigns surrounding the satellite launches, the first of whichresulted in $4 million worth of media coverage in outlets ranging from CNN, CBS Evening News and ABC World News Tonight to New York Times, BBC and Associated Press.
- Developed multi-tiered product launch campaigns targeting international media.
- Coordinated public relations activities with business partners and international reseller networks, including presenting at events and conferences.
- Created and managed an in-house newswire service designed to delivery timely industry news and updates to international media.
- Wrote bylined articles about satellite imaging technology for publication in a variety of industry trade magazines.
- Managed projects and vendors for a variety of activities ranging from the production of corporate video and b-roll for major news networks, to development of corporate brochures, websites and an in-house magazine, Imaging Notes.
Following my employment at Space Imaging, I worked as a consultant to the company from 2000 to 2002.
From 2002 to 2006, I served DigitalGlobe in a consulting capacity in partnership with another PR agency, leading a team of four to five additional PR professionals.
What I Delivered
- Developed award-winning international media relations campaigns to promote the availability of satellite imagery following significant natural disasters, including the Southeast Asia Tsunami and Hurricane Katrina, and events of global interest such as the discovery of the Yongbyon nuclear facility in North Korea and military activity in Fallujah, Iraq. These campaigns resulted in the appearance of the imagery in hundreds of breaking news stories and feature articles in media outlets worldwide – ranging from Newsweek to BBC and USA Today.
- Created an award-winning bylined article campaign in which I personally authored dozens of case studies and bylined articles about the application of satellite imagery for a variety of commercial uses: disaster relief following the Southeast Asia tsunami, detection of sugarbeet disease on Midwest U.S. farms, forest inventorying in Alaska’s wilderness, land mapping in major urban corridors, marine resource protection along the Mississippi coast - and many others. These articles appeared in magazines such as Disaster Recovery Journal, Planning Magazine, Public Works Engineering, Earth Imaging Journal, Government Technology and American City & County.
- Led the development of an international business partner PR program, offering tools and guidance to partners in their own communication outreach.
- Developed an award-winning online media room that delivered a variety of tools and resources to international media that looked to DigitalGlobe as a leader and expert in commercial satellite imaging technology.