Veterans Green Jobs
As a young nonprofit with new funding and a highly appealing mission – but no tools to articulate its mission or share its news with a broader national audience – VGJ hired Highland Communication Works to spread the word about its work. Serving as communication director, my efforts from 2011 to 2014 put VGJ in the national media spotlight, cemented its brand as a unique provider of green-jobs training for veterans, and positioned it as a community leader in energy efficiency.
What I Delivered
- Led all aspects of the internal and external communication program, from strategy, messaging and program planning, to tactical implementation.
- Facilitated workshops with the senior leadership team to define and develop VGJ’s mission, vision and values.
- Developed key messaging and positioning statements in collaboration with internal team members.
- Created communication policies and procedures to share with staff.
- Worked closely with the leadership team to support it through major management changes.
- Created a range of marketing materials including fact sheets, program overviews, corporate brochures, annual reports and newsletters.
- Developed story-telling campaigns to show how training and employment of post-9/11 veterans in natural resources careers helped them transition to civilian life, and how free energy efficiency services helped low-income families in Colorado improve their living conditions by making their homes more healthy, safe and comfortable.
- Managed VGJ’s website content and social media channels.
- Produced VGJ’s corporate video in partnership with my videography partner Appaloosa Productions.
- Led a media relations program that resulted in significant exposure for VGJ locally and nationally - from Colorado Public Radio and the Denver Post to CBS Evening News and the New York Times.
- Authored numerous articles that appeared in veteran employment publications, veteran transition magazines, alternative energy outlets and local media outlets.
- Coordinated publicity events in partnership with the Colorado Energy Office and former Governor Bill Ritter’s office – generating local media and funder attention.
- Supported and promoted VGJ's volunteer workdays in partnership with Wells Fargo, GRID Alternatives and other partners.
- Supported community relations and outreach initiatives that convened representatives from government organizations such as the Colorado Department of Labor, City and County's Office of Strategic Partnerships, Mile High Million Program and Office of Economic Development, as well as local businesses, to promote veteran hiring programs.