WORKSHOPS

Highland Communication Works offers training and workshops to support organizations in the development of their communication strategy, messaging and storytelling initiatives.  

Linda brought an exceptional level of professionalism, a deep knowledge of her content,
warm and engaging presentations, and a host of superb resources to the task.
— Rio de la Vista, Salazar Rio Grande del Norte Center at Adams State University
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communication strategy

Your organization has some goals it needs to achieve—for example, attract partners, engage community members or expand programs. Communication plays a key role. But where do you begin, and how do you focus your time and attention? Developing a strategy is a good first step.

By attending, your organization will:

  • Understand the essential components of an effective strategy.

  • Discover concrete ways to prioritize and organize your efforts and make wise use of existing resources.

  • Develop a framework for your 
    communication strategy.

  • Share best practices.

  • Receive templates for a communication inventory, plan and roadmap.

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messaging

The language you use to describe your work sets the tone for how your audiences understand and perceive your work. Having a “message platform” keeps you focused, creates consistency across your communication activities and helps everyone to be on the same page.

By attending, your organization will:

  • Understand the role messaging plays in the way your organization talks about itself.

  • Use a framework to craft messages that convey the benefits and impacts of your work to your diverse audiences.

  • Receive templates for an elevator speech and  primary and supporting messages.

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storytelling

Every organization has a story to tell! What is yours? More than simply
passing information along, sharing the story of your work and the communities you touch is a powerful way to connect  with your audiences and get them to remember you—and ultimately engage with you.  

By attending, your organization will:

  • Learn the key ingredients of a “story arc” and how to dig for
    interesting subject matter.

  • Identify and craft your story.

  • Receive tips for repurposing
    stories for multiple PR activities.

  • Receive templates for telling the story of you, your organization and an individual impacted by your work.

Linda’s gentle approach is appropriate to her audience, authoritative in content, and cumulative in impact.
— Burt Wadman, Eastern San Luis Valley Trails Coalition

Workshop Testimonials

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Interesting

...Great mix of activities and expert share-outs.

…I like the pacing and diversity.

...Easy-going and accessible.

...Many thoughtful small aspects which made the workshop enjoyable in addition to being meaningful.

...Appreciated the discussion and networking to understand what others are doing.

...I loved tying all the concepts in a concrete and relevant way.

...The exercises really helped me to more thoroughly think out issues and concerns.

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Informative

...Good content!

…The tool was very helpful to help us better articulate our stories.

…It made me realize that I need to start to compile stories from staff to use in my work!

…Good advice and suggestions on how to make a story I know very well interesting to others.

...The crowd-sourcing of specific resources keeps us from reinventing the wheel.

...Clear processes for developing a strategy.

…The importance of telling the success stories in my organization became much clearer.

…Thank you for making the resources available afterwards.

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Inspiring

…This will probably be something I practice for the rest of my career and life.

...I sure enjoy these sessions. I can't thank you enough.

...It inspires me coming to listen, learn and participate.

...We are inspired to not only do the work but to celebrate the work with others.

…Thanks for helping all of us and sharing your knowledge!

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Impactful

…Starting with "why" we do what we do will build an emotional impact with potential partners and investors.

...We are revamping our mission statement and we worked on getting our elevator pitch unified.

...Story-based promotions have engaged our "followers" much more.

...We are building a promotional presentation for funders.

...We made the mission statement shorter.

...We used the strategy and messaging tools to develop an informative backgrounder about our program to share with stakeholders.

...We have tried to integrate each of the tools into our overall organizational strategy.

...We are currently putting together a communication plan among co-directors and board members for better communication.

...All the encouragement and skills will impact our stories to share within our communities.

Linda’s attention to detail, ability to connect with, encourage and educate our diverse community members,
and her sincere commitment to their success,
made working with her highly enjoyable as well as efficient and productive.
— Rio de la Vista, Salazar Rio Grande del Norte Center at Adams State University