WORKSHOPS

Highland Communication Works offers training and workshops to support your organization in the development of your communication strategy, messaging and storytelling initiatives.  

Linda brought an exceptional level of professionalism, a deep knowledge of her content,
warm and engaging presentations, and a host of superb resources to the task.
— Rio de la Vista, Salazar Rio Grande del Norte Center at Adams State University
  Strategy workshop developed in partnership with Volunteers for Outdoor Colorado for the San Luis Valley Conservation & Connection Initiative

Strategy workshop developed in partnership with Volunteers for Outdoor Colorado for the San Luis Valley Conservation & Connection Initiative

communication strategy

YYour organization has some goals it needs to achieve—for example, attract partners, engage community members or expand programs. Communication plays a key role. But where do you begin, and how do you focus your time and attention? Developing a strategy is a good first step.

By attending, your organization will:

  • Understand the essential components of an effective strategy.

  • Discover concrete ways to prioritize and organize your efforts and make wise use of existing resources.

  • Develop a framework for your 
    communication strategy.

  • Share best practices.

  • Receive templates for a communication inventory, plan and roadmap.

  Messaging workshop developed in partnership with Volunteers for Outdoor Colorado for the San Luis Valley Conservation & Connection Initiative

Messaging workshop developed in partnership with Volunteers for Outdoor Colorado for the San Luis Valley Conservation & Connection Initiative

messaging

The language you use to describe your work sets the tone for how your audiences understand and perceive your work. Having a “message platform” keeps you focused, creates consistency across your communication activities and helps everyone to be on the same page.

By attending, your organization will:

  • Understand the role messaging plays in the way your organization talks about itself.

  • Use a framework to craft messages that convey the benefits and impacts of your work to your diverse audiences.

  • Receive templates for an elevator speech and  primary and supporting messages.

  Storytelling workshop developed in partnership with Volunteers for Outdoor Colorado for the San Luis Valley Conservation & Connection Initiative

Storytelling workshop developed in partnership with Volunteers for Outdoor Colorado for the San Luis Valley Conservation & Connection Initiative

storytelling

Every organization has a story to tell! What is yours? More than simply
passing information along, sharing the story of your work and the communities you touch is a powerful way to connect  with your audiences and get them to remember you—and ultimately engage with you.  

By attending, your organization will:

  • Learn the key ingredients of a “story arc” and how to dig for
    interesting subject matter.

  • Identify and craft your story.

  • Receive tips for repurposing
    stories for multiple PR activities.

  • Receive templates for telling the story of you, your organization and an individual impacted by your work.

Linda’s attention to detail, ability to connect with, encourage and educate our diverse community members,
and her sincere commitment to their success,
made working with her highly enjoyable as well as efficient and productive.
— Rio de la Vista, Salazar Rio Grande del Norte Center at Adams State University

Workshop Testimonials

20171213_142805.jpg

Participant feedback

...Great mix of activities, expert share-outs, and crowd sourcing.
...Clear processes for developing a strategy.
...Good content! I like the pacing and diversity.
...Clear and easy-going.
...Many thoughtful small aspects which made the workshop enjoyable in addition to being meaningful.
...Discussion and networking to understand what others are doing.
...Great information. Very accessible.
...I loved tying all the concepts in a concrete and relevant way.
...The exercises really helped me to more thoroughly think out issues and concerns.
...I sure enjoy these sessions. I can't thank you enough.
...It inspires me coming to listen, learn and participate.
...Thanks for helping all of us and sharing your knowledge!

Linda’s gentle approach is appropriate to her audience, authoritative in content, and cumulative in impact.
— Burt Wadman, Eastern San Luis Valley Trails Coalition

Workshop Impacts

...We are revamping our mission statement and we worked on getting our elevator pitch unified.

...We are inspired to not only do the work but to celebrate the work with others.

...Story-based promotions have engaged our "followers" much more.

...We are building a promotional presentation for funders.

...We made the mission statement shorter.

...We used the strategy and messaging tools to develop an informative backgrounder about our program to share with stakeholders.

...We have tried to integrate each of the tools into our overall organizational strategy.

...We are currently putting together a communication plan among co-directors and board members for better communication.

...All the encouragement and skills will impact our stories to share within our communities.

...The crowd-sourcing of specific resources keeps us from reinventing the wheel.